All About Eyes: Alexa Chung Unveils New Makeup Collaboration with Eyeko

Fashion icon debuts cosmetics collection for winter

By Jennifer Chan Nov 05, 2013 12:56 AMTags
Alexa Chung, Eye MakeupDimitrios Kambouris/WireImage; Eyeko

Calling all makeup mavens!

Fashion darling Alexa Chung is dipping her toes into the beauty world and unveiling a brand new product collaboration that we're pretty sure will blow our minds.

The style icon has partnered with Eyeko and created a limited edition gift set featuring Eye Do mascara and liquid eyeliner that's bound to enhance your peepers to perfection.

Known for her signature cat eye, Chung set out to develop two items that every fashionista should own, and from the looks of things, she hit the nail on the head.

According to an interview with the star on Fashionista, the liner promises to be totally waterproof and in the inkiest jet black imaginable, while the miraculous mascara just so happens to be formulated with lash-enhancing ingredients, too.

Bonus: The mascara also claims to stay on for hours on end, meaning you can party well into the night without worrying about any messy smudges or smears.

Just what every It Girl needs!

The adorably packaged set retails for $39.50 and will be available online exclusively at Eyeko.com on Nov. 14.

Or, if you'd rather try it out in person, wait until January and head to your nearest Sephora. The retail chain promises to stock the must-have set by then, as well. 

Would you buy Alexa Chung's new makeup line?