Parent company Shiseido and MATCHCo partnered together to make it a lot easier to find the right foundation with the bareMinerals Made-2-Fit Fresh Faced Foundation app for iPhone.
"This technology is a game changer for women of all ethnicities as it offers customized, bespoke shade matching capabilities that cater to all skin tones, so the number of shades it can formulate is limitless," Jill Scalamandre, President, Shiseido Makeup Center of Excellence, told Forbes.
The app combines an intense algorithm, the Apple camera system and artificial intelligence (per a virtual makeup artist) to find the perfect foundation for your complexion. And, it's free!
Hint: Make sure you have good lighting!
bareMinerals MADE-2-FIT Foundation Makeup Match